PERFORMANCE
Background
Leading in paint and coating products market in Thailand, TOA has its legendary catchphrase “สีทนได้” 2021.
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0
%
Sales Uplift
0
M
Views on TikTok
Challenge
Being well known among generations, now it’s time to expand to younger generation.
Strategy
Revive the catchphrase “สีทนได้” by launching the 2021 version on all platforms covering all target audience. Choosing TikTok as a platform for an activity to stimulate young generation’s engagement and awareness.
Accomplishment
With over 176M views on Tik Tok, the activity has sparked communication about the campaign. The sale has also gone up by 8%.
WORK
OUR CLIENTS
