Chester’s Fast Café

Strategy

Promoting new shop Chester’s Fast Café at Central Ladprao and Chester’s New Menu (Truffle menu & Korean Menu) to increase traffic both store visit and online delivery.

Using Influencer campaign to bombast and splash awareness, drive sales and traffic to their store in many channels such as YouTube, Facebook, and Tiktok. By leveraging well-known figures, also known as influencers, on social media who have influence over their target market. 

Accomplishment

The Target audience engaged in the Influencer’s post including sharing good feedback on the product.