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Objective
Builds product awareness by communicate product features to right target audience.
Challenge
New serie of Panasonic refrigerators have a different design and character. Come up with new technology “Prime Fresh” which nobody knows.
Strategy
Using 7 influencers which different characters to review products matching with character and function of each refrigerators in concept “ 7 days 7 wonder 7 freshness”
Art Work Showcases
